What your favourite wine says about your investing style

Group of friends cheering with wine

First things first: if you’re sipping on a beautiful red or white right now, that already says a lot about your awesome personality. Cheers! But it turns out that your favourite tipple gives a lot more away about what type of person you really are – the wine you love might say an awful lot about what sort of investor you are.

Don’t believe us? Let’s get straight into it:

🍇Shiraz … the ‘moderate’ investor

Although dark, dry and austere, Shiraz is actually incredibly popular around the world and can be rich, fleshy and versatile.

This can translate beautifully into a moderate investment style. Shiraz drinkers are solid, dependable and likeable, meaning that while prepared to take the odd risk with an investment, it’s usually a calculated one. That’s because just as Shiraz is a chameleon in how it can look and taste, the moderate investor is always checking that the risk and return ratio is just right.

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Wine Recommendation: D’sas Reserve Heathcote Shiraz 2015

🍇Cabernet Sauvignon … the ‘aggressive’ investor

Those who love a ‘Cab Sav’ relish the big, bold taste of Cabernet – the undisputed king of grapes.

So at the end of a glass you are likely to find a commanding ‘alpha’ personality who can never be ignored by a big room of people. They can also make aggressive investors, meaning that when putting together a portfolio, they don’t mind taking higher risks in the hot pursuit of capital appreciation.

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Wine Recommendation: Pertaringa Rifle & Hunt McLaren Vale Cabernet Sauvignon 2015

🍇Prosecco … the ‘conservative’ investor

As a wine, Prosecco is fizzy and fun – but that doesn’t make for a frivolous investor. Because drinkers of this fresh and fruity wine simply love life and the moment, they can be more inclined towards investments that will keep those good times rolling.

Conservative investing means staying away from the really risky stuff and prioritising the portfolio’s value – they’re in it for the long haul, in other words. And that will mean plenty more fun and frivolous nights with a fizzy glass of the best.

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Wine Recommendation: D’sas Prosecco 2017

🍇Pinot noir … the ‘growth’ investor

If you talk to a winemaker, they’ll tell you that while sexy and powerful, Pinot Noir is a particularly difficult wine to make – but the effort is definitely worth it.

As investors, you may find Pinot Noir drinkers in the growth markets. It can be a difficult and risky road finding those growth companies or stocks with earnings that could soar, but at the end of a challenge can be a brilliant reward.

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Wine Recommendation: Brennan B2 Central Otago Pinot Noir 2014 

🍇 Blends … the ‘balanced’ investor

Often, we stumble upon a brilliant wine that we don’t know much about, but we absolutely love. We take a punt and we’re awfully glad we did.

Maybe someone finds a wine labelled ‘GSM’ and thinks “What’s that? I’ll give it a shot!” They’ve actually found a Grenache/Shiraz/Mataro blend, and they fall in love with its spicy, complex taste that means a gusty choice paid off in the end.

Translated to investing, the balanced investor likes a mix of risk and safety. They’re not shy of a little volatility but look for a more palatable return in the long term.

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Wine Recommendation: Haselgrove Switch McLaren Vale GSM 2016


So, the next time you’re sipping on something delicious, think about what sort of investor you might be. First, you need to get into the game, and once there you should set your goals, invest based on solid knowledge, and settle in for the long haul. And popping a cork or five is a perfect way to enjoy the ride along the way.

Until 28 February 2018, when you open a new Clover account, you’ll receive a free* case of mixed red wine from Vinomofo. Terms and conditions apply.


*Promotion expires 28 February 2018. Minimum $2,500 investment held for six months. If you close your Clover account before six months, you will receive your invested funds in full, less the case of wine’s $119 value.
Click here to read the full promotional terms and conditions.